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Current Roles

Current Roles

National University of Singapore
Senior Deputy President
Tan Chin Tuan Centennial Professor
Professor (Department of Marketing)
Professor (Department of Analytics & Operations)
Professor (Department of Industrial Systems Engineering and Management)

Director, Centre for Behavioural Economics

AI Singapore
Executive Chairman



Professor Ho Teck Hua is the senior deputy president and provost of the National University of Singapore (NUS), where he is a Tan Chin Tuan Centennial Professor. He is also the executive chairman of AI Singapore, a national research and development programme.

Teck is a prominent behavioural scientist with a PhD and a master's degree in decision sciences from the Wharton School of the University of Pennsylvania. He also has a master’s degree in computer and information sciences and a bachelor’s degree in electrical engineering with first class honours from NUS.

In 2011, he took a part-time appointment at NUS as vice president of research strategy and became director of the NUS Centre for Behavioural Economics. In 2015, he became deputy president of research and technology at NUS. Prior to his role as deputy president, Teck was the William Halford Jr Family Professor of Marketing at the University of California, Berkeley's Haas School of Business. In 1999, he earned tenure in the marketing department at the Wharton School of the University of Pennsylvania. Prior to that, he was assistant professor of operations and technology management at the UCLA Anderson School of Management.

At the Haas School of Business, Teck received the Earl F. Cheit Award for Excellence in MBA Teaching, three years in a row (2004, 2005, and 2006) as well as the Williamson Award (2015). The latter is the School’s highest faculty award, named in honour of Oliver Williamson, the recipient of the 2009 Nobel Memorial Prize in Economic Sciences. The award celebrates honourees who best reflect the character and integrity associated with Williamson’s scholarly work and legacy. In 2010, Teck received the Distinguished Teaching Award, the University of California, Berkeley's highest university-level award for teaching.

Teck has had many significant works published in refereed journals in behavioural economics, management science, and marketing. He was the first non-US citizen to be editor-in-chief of Management Science, the venerable flagship journal of the Institute for Operations Research and the Management Sciences, and one of the top journals for research in management.

In Singapore, Teck is a member of the boards of the National University Health System, the National Environment Agency, the Government Technology Agency, DSO National Laboratories, and the Defence Science and Technology Agency. He is also a fellow of the Singapore Civil Service College and the Academy of Engineering, Singapore.

Teck's curriculum vitae is available here.



Behavioural Economics and Sciences

C Yeung, TH Ho, R Sato, N Lim, RM Vam Dam, HC Tan, KW Tham, R Ali, “Success at Scale: Six Suggestions from Implementation and Policy Sciences“, Behavioural Public Policy 1-21, 2021.

TH Ho, C Leong, C Yeung, “Cash Incentives for Weight Loss Work Only for Males“, Behavioural Public Policy 5(1), 71-79, 2021.

TH Ho, SE Park, X Su, “A Bayesian Level-k Model in n-Person Games”, Management Science (2019 (online); forthcoming (in print))

CF Camerer, A Dreber, F Holzmeister, TH Ho, J Huber, M Johannesson, M Kirchler, G Nave, B Nosek, T Pfeiffer, A Altmejd, N Buttrick, T Chan, Y Chen, A Gampa, E Forsell, E Heikensten, L Hummer, T Imai, S Isaksson, D Manfredi, J Rose, EJ Wagenmakers, H Wu, “Evaluating the Replicability of Social Science Experiments in Science & Nature between 2010 and 2015”, Nature Human Behaviour 2: 627-644, 2018 (published online on 27 August 2018).

TH Ho, IPL Png, S Reza, “Sunk Cost Fallacy in Driving the World's Costliest Cars”, Management Science 64(4): 1477-1973, 2018 (published online on 2 March 2017).

DJ Benjamin, JO Berger, M Johannesson, BA Nosek, EJ Wagenmakers, R Berk, KA Bollen, B Brembs, L Brown, CF Camerer, D Cesarini, CD Chambers, M Clyde, TD Cook, P De Boeck, Z Dienes, A Dreber, K Easwaran, C Efferson, E Fehr, F Fidler, AP Field, M Forster, EI George, R Gonzalez, S Goodman, E Green, DP Green, A Greenwald, JD Hadfield, LV Hedges, L Held, TH Ho, H Hoijtink, JH Jones, DJ Hruschka, K Imai, G Imbens, JPA Ioannidis, M Jeon, M Kirchler, D Laibson, J List, R Little, A Lupia, E Machery, SE Maxwell, M McCarthy, D Moore, SL Morgan, M Munafó, S Nakagawa, B Nyhan, TH Parker, L Pericchi, M Perugini, J Rouder, J Rousseau, V Savalei, FD Schönbrodt, T Sellke, B Sinclair, D Tingley, T Van Zandt, S Vazire, DJ Watts, C Winship, RL Wolpert, Y Xie, C Young, J Zinman, VE Johnson, “Redefine statistical significance”, Nature Human Behavior 2: 6-10, 2017.

TH Ho, J Somasundaram, “Behavioural Game Theory”, Macroeconomic Review 16(2): 97-103, 2017.

ME Schweitzer, TH Ho, X Zhang, “How Monitoring Influences Trust: A Tale of Two Faces”, Management Science 64(1), 253-270, 2016 (published online on 23 November 2016).

CF Camerer, A Dreber, E Forsell, TH Ho, J Huber, M Johannesson, M Kirchler, J Almenberg, A Altmejd, T Chan, E Heikensten, F Holzmeister, T Imai, S Isaksson, G Nave, T Pfeiffer, M Razen, H Wu, “Evaluating replicability of laboratory experiments in Economics”, Science 10.1126/science.aaf0918 (published online on 3 March 2016).

JK Chong, TH Ho, CF Camerer, “A Generalized Cognitive Hierarchy Model of Games”, Games and Economic Behavior 99: 257-274, 2016.

CF Camerer, TH Ho, JK Chong, “A Psychological Approach to Strategic Thinking in Games”, Current Opinion in Behavioural Science 3: 157-162, 2015.

TH Ho, C Yeung, “How a One-time Incentive Can Induce Long-Term Commitment to Training”, California Management Review 57(2): 113-128, 2015.

TH Ho, C Yeung, “Giving Feedback to Clients”, Management Science 60(8): 1926-1944, 2014.

TH Ho, X Su, “A Dynamic Level-k Model in Sequential Games”, Management Science 59(2): 452-469, 2013.

FG Caro, TH Ho, D McFadden, AS Gottlieb, C Yee, T Chan, J Winter, “Using the internet to administer more realistic vignette experiments”, Social Science Computer Review, 30 (2), 184-201, 2012.

Y Chen, TH Ho, YM Kim, “Knowledge Market Design: A Field Experiment at Google Answers”, Journal of Public Economic Theory 12(4): 641-664, 2010.

TH Ho, X Su, “Peer-induced Fairness in Games”, American Economic Review 99(5): 2022-2049, 2009.

EB Andrade, TH Ho, “Gaming Emotions in Social Interactions”, Journal of Consumer Research 36(4): 539-552, 2009. Note: Lead article.

TH Ho, X Wang, CF Camerer, “Individual Differences in EWA Learning with Partial Payoff Information”, The Economic Journal 118(525): 37-59, 2008.

EB Andrade, TH Ho, “How is the Boss's Mood Today? I Want a Raise”, Psychological Science 18(8): 668-671, 2007.

TH Ho, CF Camerer, JK Chong, “Self-tuning Experience Weighted Attraction Learning in Games”, Journal of Economic Theory 133(1): 177-198, 2007.

JK Chong, CF Camerer, TH Ho, “A Learning-based Model of Repeated Games with Incomplete Information”, Games and Economic Behavior 55(2): 340-371, 2006.

TH Ho, K Weigelt, “Trust Building Among Strangers”, Management Science 51(4): 519-530, 2005. Note: Lead article; Finalist, John D. C. Little Best Paper Award

CF Camerer, TH Ho, JK Chong, “A Cognitive Hierarchy Model of Games”, Quarterly Journal of Economics 119(3): 861-898, 2004.

TH Ho, C Tang, “Introduction to Special Issue on Marketing and Operations Management Interfaces and Coordination”, Management Science 50(4): 429-430, 2004.

CF Camerer, TH Ho, K Chong, “Models of Thinking, Learning, and Teaching in Games”, The American Economic Review, Papers and Proceedings 93(2): 192-195, 2003.

CF Camerer, TH Ho, JK Chong, “Sophisticated Experience-Weighted Attraction Learning and Strategic Teaching in Repeated Games”, Journal of Economic Theory 104(1): 137-188, 2002.

CF Camerer, TH Ho, “Experience-weighted Attraction Learning in Normal Form Games”, Econometrica 67(4): 827-874, 1999.

TH Ho, CF Camerer, K Weigelt, “Iterated Dominance and Iterated Best Response in Experimental p-Beauty Contests”, The American Economic Review 88(4): 947-969, 1998.

CF Camerer, TH Ho, “Experience-Weighted Attraction Learning in Coordination Games: Probability Rules, Heterogeneity, and Time-Variation”, Journal of Mathematical Psychology 42(2-3): 305-326, 1998.

TH Ho, K Weigelt, “Task Complexity, Equilibrium Selection, and Learning: An Experimental Study”, Management Science 42(5): 659-679, 1996.

TH Ho, “Finite Automata Play Repeated Prisoner’s Dilemma with Information Processing Costs”, Journal of Economic Dynamics and Control 20(1-3): 173-207, 1996.

CF Camerer, TH Ho, “Violations of the Betweenness Axiom and Nonlinearity in Probability”, Journal of Risk and Uncertainty 8(2): 167-196, 1994.
Quantitative Marketing and Data Science

SC Kou, S Yang, C-J Chang, T-H Ho, L Graver, “Unmasking the Actual COVID-19 Case Count”, Clinical Infectious Diseases (forthcoming) (published online on 15 May 2020).

TH Ho, JK Chong, X Xia, “Yellow taxis have fewer accidents than blue taxis because yellow is more visible than blue”, Proceedings of the National Academy of Sciences 114(12): 3074-3078, 2017 (published online on 6 March 2017).

RN Borkovsky, PB Ellickson, BR Gordon, V Aguirregabiria, P Gardete, P Grieco, T Gureckis, TH Ho, L Mathevet, A Sweeting., “Multiplicity of equilibria and information structures in empirical games: challenges and prospects”, Marketing Letters 26(2), 115-125, 2015.

TH Ho, S Li, SE Park, ZJM Shen, “Customer Influence Value and Purchase Acceleration in New Product Diffusion”, Marketing Science 31(2): 236-256, 2012.

FG Caro, C Yee, S Levien, AS Gottlieb, J Winter, DL McFadden, TH Ho, “Choosing Among Residential Options: Results of a Vignette Experiment”, Research on Ageing 34(1): 3-33, 2012.

A Goldfarb, TH Ho, W Amaldoss, AL Brown, Y Chen, TH Cui, A Galasso, T Hossain, M Hsu, N Lim, M Xiao, B Yang, “Behavioral Models of Managerial Decision Making”, Marketing Letters 23(2): 405-421, 2012.

TH Ho, X Su, “Strategic pricing response and optimization in operations management”, Handbook of Pricing Research in Marketing, 2009. W Amaldoss, TH Ho, A Krishna, KY Chen, P Desai, G Iyer, S Jain, N Lim, J Morgan, R Oprea, J Srivasatava, “Experiments on strategic choices and markets”, Marketing Letters 19(3-4): 417-429, 2008.

TH Ho, J Zhang., “Designing Pricing Contracts for Boundedly Rational Customers: Does the Framing of the Fixed Fee Matter?”, Management Science 54(4): 686-700, 2008.

TH Ho, KY Chen, “New Product Blockbusters: The Magic and Science of Prediction Markets”, California Management Review 50(1):144-158, 2007.

N Lim, TH Ho, “Designing Price Contracts for Boundedly Rational Customers: Does the Number of Blocks Matter?”, Marketing Science 26(3): 312-326, 2007.

TH Ho, N Lim, CF Camerer, “How Psychological Should Economic and Marketing Models Be?”, Journal of Marketing Research 43(3): 341-344, 2006.

TH Ho, N Lim, CF Camerer, “Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics”, Journal of Marketing Research 43(3): 307-331, 2006. Note: Lead article; Finalist, William F. O’Dell Award

TH Ho, YH Park, YP Zhou, “Incorporating Satisfaction into Customer Value Analysis: Optimal Investment in Lifetime Value”, Marketing Science 25(3): 260-277, 2006.

T Erdem, K Srinivasan, W Amaldoss, P Bajari, H Che, TH Ho, W Hutchinson, M Katz, M Keane, R Meyer, P Reiss, “Theory-Driven Choice Models”, Marketing Letters 16 (3-4): 225-237, 2005.

ET Bradlow, Y Hu, TH Ho, “A Learning-based Model for Imputing Missing Levels in Partial Conjoint Profiles”, Journal of Marketing Research 41(4): 369-381, 2004. Note: Lead article; Finalist, JMR-Paul Green Award

ET Bradlow, Y Hu, TH Ho, “Modeling Behavioral Regularities of Consumer Learning in Conjoint Analysis”, Journal of Marketing Research 41(4): 392-396, 2004.

TH Ho, JK Chong, “A Parsimonious Model of Stockkeeping-Unit Choice”, Journal of Marketing Research 40(3): 351-365, 2003.

D Chakravarti, E Greenleaf, A Sinha, A Cheema, JC Cox, D Friedman, TH Ho, RM Isaac, AA Mitchell, A Rapoport, MH Rothkopf, J Srivastava, R Zwick Chakravarti, D., Greenleaf, E. A., Sinha, A. R., Cheema, A., Cox, J. C., Friedman, D., Ho, T-H., Isaac, R. M., Mitchell, A. A., Rapoport, A., Rothkopf, M. H., Srivasta, J. and Zwick, R., “Auctions: Research Opportunities in Marketing”, Marketing Letters 13(3): 281-296, 2002.

JK Chong, TH Ho, CS Tang, “A Modeling Framework for Category Assortment Planning”, Manufacturing & Service Operations Management 3(3): 191-210, 2001. Note: Lead article

CS Tang, DR Bell, TH Ho, “Store Choice and Shopping Behavior: How Price Format Works?”, California Management Review 43(2) (2001), 56-74, 2001.

TH Ho, CS Tang, DR Bell, “Rational Shopping Behavior and the Option Value of Variable Pricing”, Management Science 44(12-Part-2): S145-S160, 1998. Note: Lead article

DR Bell, TH Ho, CS Tang, “Determining Where to Shop: Fixed and Variable Costs of Shopping”, Journal of Marketing Research 35(3): 352-369, 1998.

MA Cohen, J Eliashberg, TH Ho, “An Anatomy of a Decision-Support System for Developing and Launching Line Extensions”, Journal of Marketing Research 34(1): 117-129, 1997.

Management Science

TH Ho, N Lim, S Reza, X Xia, “Causal Inference Models in Operations Management”, Manufacturing & Service Operations Management 19(4), 509–525, 2017.

TH Ho, X Su, Y Wu, “Distributional and Peer-induced Fairness in Supply Chain Contract Design”, Production and Operations Management 23(2): 161-175, 2014. Note: Second Place Winner of the 2014 Wickham Skinner Best Paper Award

TH Ho, N Lim, TH Cui, “Reference Dependence in Multilocation Newsvendor Models: A Structural Analysis”, Management Science 56(11): 1891-1910, 2010.

ZJ Ren, MA Cohen, TH Ho, C Terwiesch, “Information Sharing in a Long-term Supply Chain Relationship: The Role of Customer Review Strategy”, Operations Research 58(1): 81-93, 2010.

TH Ho, CS Tang, “Introduction to the Special Issue on Marketing and Operations Management Interfaces and Coordination”, Production and Operations Management 18(4): 363-364, 2009.

C Terwiesch, ZJ Ren, TH Ho, MA Cohen, “An Empirical Analysis of Forecast Sharing in the Semiconductor Equipment Supply Chain”, Management Science 51(2): 208-220. 2005.

TH Ho, YS Zheng, “Setting Customer Expectation in Service Delivery: An Integrated Marketing-Operations Perspective”, Management Science 50(4): 479-488, 2004.

MA Cohen, TH Ho, ZJ Ren, C Terwiesch, “Measuring Imputed Costs in the Semiconductor Equipment Supply Chain”, Management Science 49(12): 1653-1670, 2003.

H Rhim, TH Ho, US Karmarkar, “Competitive Location, Production, and Market Selection”, European Journal of Operations Research 149(1): 211-228, 2003.

TH Ho, S Savin, C Terwiesch, “Managing Demand and Sales Dynamics in New Product Diffusion Under Supply Constraint”, Management Science 48(2): 187-206, 2002.

MA Cohen, J Eliashberg, TH Ho, “An Analysis of Several New Product Performance Metrics”, Manufacturing & Service Operations Management 2(4): 337-349, 2000.

MA Cohen, J Eliasberg, TH Ho, “New Product Development: The Performance and Time-to-Market Tradeoff”, Management Science 42(2): 173-186, 1996.

Computing and Artificial Intelligence

Z Dai, Y Chen, B K H Low, P Jaillet, TH Ho, “Recursive Reasoning-Based Bayesian Optimization for No-Regret Learning in Games” (forthcoming, 2020).

T Chan, SL Chung, TH Ho, “An Economic Model to Estimate Software Rewriting and Replacement Times”, IEEE Transactions on Software Engineering 22(8): 580-598, 1996.

RT Watson, TH Ho, KS Raman, “Culture: A Fourth Dimension of Group Support Systems”, Communications of the ACM 37(10): 44-55, 1994.

TH Ho, KS Raman, “The Effect of GDSS and Elected Leadership on Small Group Meetings”, Journal of Management Information Systems 8(2) 109-133, 1991.

Chapters and Essays

CF Camerer, TH Ho, “Behavioral Game Theory Experiments and Modeling”, in Handbook of Game Theory Volume 4 (pp. 517-574). North-Holland: Elsevier, 2015.

TH Ho, “Individual Learning in Games”, Blume, L. and Durlauf, S., (eds.) The New Palgrave Dictionary of Economics: Design of Experiments and Behavioral Economics. Palgrave Macmillian, 2008.

CF Camerer, TH Ho, JK Chong, “Behavioral Game Theory: Thinking, Learning and Teaching”, in Essays in Honor of Werner Guth, Huck, S. (Ed.), 2005. Note: Presented at the 2001 Nobel Symposium

JK Chong, CF Camerer, TH Ho, “Cognitive Hierarchy: A Limited Thinking Theory of Games”, in Experimental Business Research, Vol. II., Zwick, R. and Rapoport A. (Eds.). Kluwer Academic Publishers, 2004.

JK Chong, TH Ho, CS Tang, “Demand Modeling in Product Line Trimming: Substitutability and Variability”, in Managing Business Interfaces: Marketing, Engineering, and Manufacturing Perspectives, Chakravarty, A. and Eliashberg, J. (Eds.), 39-62, 2004.

CF Camerer, TH Ho, JK Chong, “Learning and Equilibrium in Games”, in Handbook of Experimental Economics Results, Plott, C. and Smith, V. (Eds.). North-Holland, 2003.

CF Camerer, D Hsia, TH Ho, “EWA Learning in Bilateral Call Markets”, in Experimental Business Research, Zwick, R. and Rapoport, A. (Eds.). New York: Kluwer Academic Publishers, 2002. Note: Refereed

CF Camerer, TH Ho, “Strategic Learning and Teaching”, in Hoch, S. and Kunreuther, H. (Eds.), Wharton on Decision Making. John Wiley & Sons, 159-175, 2001.

MA Cohen, TH Ho, H Matsuo, “Operations Planning in the Presence of Innovative Diffusion Dynamics”, in New Product Diffusion Models, Mahajan, V., Muller, E. and Wind, J. (Eds.), Kluwer Academic Publishers, 237-262, 2000. Note: Refereed

CF Camerer, TH Ho, “Experience-weighted Attraction Learning in Games: Estimates from Weak-Link Games”, in Games and Human Behavior: Essays in Honor of Amnon Rapoport, Budescu, D., Evev, I. and Zwick, R. (Eds.). Lawrence Erlbaum Associations, Inc., 31-52, 1999. Note: Refereed

JK Chong, TH Ho, CS Tang, “Product Structure, Brand Width and Brand Share”, in Product Variety Management, Ho, T-H and Tang, C. (Eds.). Springer, 1998.

TH Ho, K Weigelt, “Game Theory and Competitive Strategy”, in Wharton on Dynamic Competitive Strategies, Day, G. and Reibstein, D. (Eds.). John Wiley & Sons, 1998, 127-150. Note: Reprinted in de Wit, B. and Meyer, R. Strategy: Process, Content, Context. International Thomson Business Press, 1998.

MA Cohen, J Eliashberg, TH Ho, “New Product Design Strategy Analysis: A Modeling Framework”, in Management of Design: Engineering and Management Perspectives, Dasu, S. and Eastman, C. (Eds.). Kluwer Academic Publishers, 45-60, 1994.

T Chan, S Chung, TH Ho, “Timing of Software Replacement”, in Proceedings of the Fifteenth International Conference on Information Systems, Vancouver, 291-307, 1994. (Refereed)

TH Ho, KS Raman, RT Watson, “Group Decision Support Systems: The Cultural Factor”, in Proceedings of the Tenth International Conference on Information Systems, Boston, 119-129, 1989. Note: Refereed

TH Ho, C Tang (Eds.), Product Variety Management: Research Advances, Springer, 1998.



Pricing Simulation Software
UC Berkeley Immersion Week Slides
MBA 269: Pricing Policy - Course Outline
EWMBA 269: Pricing Policy - Course Outline
Dutch Auction Clock - Clock